Web 2.0 tools for PR communication

The world has gone a long way from Web 1.0 to Web 2.0 which revitalized the Internet as we know it today. While Web 1.0 only provided the ability to view content without being able to contribute much to what could appear on the web, the Web 2.0 completely changed this. Users can now create, share and modify content online thanks to the variety of tools now available. With the presence of such innovative tools on the Internet, there are a variety of opportunities and prospects for numerous fields such as Public Relations. The Web 2.0 platforms have changed the way people communicate and collaborate and this I believe clearly influenced the presence of Public Relations in the digital world.

#Communicationtools #Web20 #Blogs #SocialNetworks